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Saturday, October 6 • 2:00pm - 3:30pm
Telling the Institution's Digital Stories: Communications, Student Partnerships, and (gulp) Marketing

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How do students learn about and access digital programs? How do members of the public or college alumni learn that college initiatives exist? Digital programs need some sort of marketing to create these access points, but we rarely think about such marketing being in itself a pedagogical activity.

This presentation examines the communication plan for Bryn Mawr College's Digital Competencies, an initiative that seeks to help students gain the digital skills and critical perspectives on technology necessary to 21st-century leaders, and speculates on the ways that digital communications of digital programs can strive for access, inclusivity, and sound pedagogical practice. The presentation will share practical suggestions for reaching different audiences, best practices for working as clients with student experts, and will showcase examples of student-created marketing materials, including infographics, videos, data analysis, web design, and more.


Saturday October 6, 2018 2:00pm - 3:30pm
Center Room

Attendees (6)